Fanatics Applies for ‘BETFANATICS’ Trademark For Sports Betting

• Fanatics has applied for a “BETFANATICS” trademark with the U.S. Patent and Trademark Office. 
• Fanatics previously applied for “FANATICS SPORTSBOOK” and “FANATICS CASINO” in late 2021
• The company could be gearing up for a sports betting launch soon

It’s no secret that Fanatics, the massive global digital sports platform, is angling to get into the sports betting business and the company looks like it took another step towards that reality.

As first reported by patent attorney Josh Gerben, Fanatics applied for the trademark “BETFANATICS” with the U.S. Patent and Trademark Office on May 17. In the filing, the company notes the trademark will apply to all online and retail sports betting applications.

Fanatics Sports Betting Trademark Hunt

“BETFANATICS” will apply to “downloadable mobile applications for betting and gaming; downloadable mobile applications for use in fantasy sports league, namely, mobile applications for managing and participating in fantasy sports league.”

According to the trademark application, it can also apply to retail sports betting facilities in casinos.

Fanatics has filed a new trademark application for:

"BetFanatics"

The filing indicates that @Fanatics plans to launch a sports betting service using the "BetFanatics" brand. #sportsbetting #fanatics #betting pic.twitter.com/Bk7qzeHE7O

— Josh Gerben (@JoshGerben) May 23, 2022

Fanatics previously applied for “FANATICS SPORTSBOOK” and “FANATICS CASINO” in late 2021 when it attempted to procure a New York online sports betting license.

Fanatics Interest in Sports Betting Continues

Fanatics has made it very known that the company is angling to get into the sports betting market. It submitted a bid to the New York State Gaming Commission in 2021 for an online sports betting operator license. Fanatics Sportsbook was listed as a platform operator alongside Penn National Gaming and Kambi for one of the available New York online sports betting licenses, but did not make the final round of bid packages in the state.

The company brought in some heavy hitters to try and sway New York for a license. Jay-Z, aka Shawn Corey Carter, was officially listed as Vice Chairman of Fanatics Sportsbook in the group’s bid for a license.

In June 2021, Fanatics also hired former FanDuel CEO Matt King to serve as the CEO of Fanatics betting and gaming.

Additionally, in early April the company was rumored to be interested in developing a sports betting platform from source code supplied by Amelco. The news was first reported by Eilers & Krejcik Gaming, though Fanatics representatives did not confirm the information.