Pete Amato

Pete Amato is a highly experienced writer and digital content strategist specializing in the sports betting and online casino industries. Over the past 15+ years, he has built a career on creating high-quality, conversion-driven content that resonates with betting audiences. Pete has served as a senior SEO strategist and content lead for brands like Gambling.com Group and Catena Media, where he developed and optimized sports betting and casino content that drove significant growth in traffic and conversions. Earlier in his career, Pete worked directly for Tropicana Casino, where he crafted compelling marketing copy and served as the creative director for their iGaming and sports betting initiatives. His extensive hands-on writing experience, combined with a deep knowledge of SEO, affiliate marketing, and content strategy, ensures that every piece he produces is credible, engaging, and expertly tailored to the audience. Pete’s voice is one that readers — and brands — trust in the dynamic world of online gambling.