Top Sportsbooks All in on Louisiana Sports Betting With Mannings, Brees

By Patrick Cwiklinski in Sports Betting News
Published:

- Peyton, Eli, Cooper, and Archie Manning signed as Caesars Sportsbook ambassadors
- New Orleans Saints QB legend Drew Brees joins PointsBet as brand ambassador
- Pre-launch offers for Caesars Sportsbook, BetMGM, and more now available in Louisiana
With the launch of online Louisiana sports betting just around the corner, Peyton and Eli Manning have found themselves back on the Bayou State sports scene where it all started for them—but there’s a little twist.
Last month, Caesars Sportsbook brought Peyton and Eli Manning into their sports betting empire as brand ambassadors. In fact, the renowned sportsbook made it a family affair by adding Peyton and Eli’s brother Cooper and father Archie to the unique partnership as well.
Back in July, PointsBet also made a Louisiana sports betting splash of its own by signing New Orleans Saints legend Drew Brees as a brand ambassador. It’s clear that major sportsbooks are upping the ante when it comes to generating buzz around their Louisiana launches.
Caesars Sportsbook Brings in Manning Family
Despite having never played for the New Orleans Saints or LSU Tigers, Peyton and Eli Manning’s history with Louisiana runs deep. The QB icons were both born and raised in New Orleans. The brothers made their names in the state playing football for Isidore Newman School before leaving for college.
That’s because their father, Archie, played with the Saints from 1971 to 1982. While he never captured a Super Bowl with the team, he became a two-time Pro Bowler and has since been inducted into the Saints Hall of Fame. He’s widely considered to be one of the greatest quarterbacks to ever put on Saints jersey.
Caesars Sportsbook clearly saw this rich historical connection the Mannings have with Louisiana as an opportunity to connect with sports bettors in the region. As brand ambassadors, the Manning family knows the Louisiana football scene very well and they can use that to help Caesars Sportsbook maintain a strong presence in the state.
https://www.youtube.com/watch?v=1c6eri_BeNk
“We’re excited to partner with the team at Caesars Sportsbook,” said Peyton Manning in a press release. “We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
PointsBet Bolsters Louisiana Sports Betting Presence with Brees
Speaking of New Orleans football legends, Drew Brees is widely considered to be the greatest quarterback in Saints history. A Super Bowl champion and MVP, Brees is also a 13-time Pro Bowler and will go down in NFL history as one of the best quarterbacks to ever play the game.
It makes sense then that PointsBet would want to bring someone of Brees’ caliber into the fold as a brand ambassador with the upcoming launch of online Louisiana sports betting. The multi-year partnership with Brees is sure to help PointsBet claim their share of the online Louisiana sports betting market when it goes live.
“Today is a massive day for our company as we welcome Drew Brees into the PointsBet family” – Johnny Aitken, PointsBet USA CEO
🔗https://t.co/jTYgti9lmI pic.twitter.com/jNQ4ruWSNX
— Fanatics Sportsbook (@FanaticsBook) July 7, 2021
“I am excited to team up with PointsBet, a leader in the future of sports entertainment built off elite technology,” said Brees in a press release. “Sports betting is growing across the country and will positively impact sports engagement, and I am proud to be at the forefront alongside PointsBet and NBC Sports.”
Pre-Register for These Online Sportsbooks in Louisiana Today
Even though online Louisiana sports betting hasn’t fully launched just yet, there are plenty of great pre-launch offers available to sports bettors in the state.
Caesars Sportsbook Louisiana (and the Mannings) are bringing a $100 free pre-launch offer and more bonuses at launch for new customers in Louisiana. DraftKings Sportsbook Louisiana is offering their and FanDuel Sportsbook Louisiana is doing the same with a of their own.
BetMGM Louisiana, meanwhile, is adding an extra $100 to the table with their
For the full list of pre-launch signup offers, check out the table below and hit the link for your state:
Top Pre-Launch Promos for Louisiana Sportsbooks
Here are the best Louisiana sportsbook promos for early registration.
Best Louisiana Sportsbooks | Early Registration Promo Code | Promo Details |
---|---|---|
Caesars Sportsbook Louisiana | SBDIMERF | Get $100 Free for Signing Up + More Bonuses at Launch |
FanDuel Sportsbook Louisiana | See Promo Details | |
DraftKings Sportsbook Louisiana | See Promo Details | |
BetMGM Louisiana | See Promo Details |
Keep it locked to SBD for all the latest promo info from your favorite sportsbooks.

Evergreen Manager; Sportsbook Expert
Following a sports journalism career with his work appearing in outlets like theScore, The Province, and VICE Sports, Patrick moved into the world of content marketing to bridge the gap between great writing and SEO success. He’s brought that same mindset to lead evergreen content efforts at SBD.